is a full-service salon located in JVC, Dubai founded by British hair stylist Rachel Boothe. It is here that we welcome you to familiarise yourself with our team of stylists and the extensive services we offer.

Our Promise


Always On Show Hair Studio in JVC provides you with a range of bespoke and luxury hair services. We aim to offer customized hairstyles and tailor made colours that are original to you.

We look forward to welcoming you to the experience and becoming a part of your hair journey.


One of Dubai’s leading hair salons, opened in 2022.

  • I visited Always on Show salon to get a new hair colour and was looking for someone skilled in creating a pink shade. Corri was my hairstylist, and I couldn’t be happier with the outcome! From the beginning, she thoroughly explained the process, ensuring I knew what to expect. Her passion for her work really stood out, and her attention to detail was impressive. I highly recommend Corri and this salon for anyone looking for amazing results and a warm, professional experience!

    Mary

  • The best of the best! Experts in everything to do with hair! Rachel is absolutely the sweetest, she heard me out completely before suggesting the best kind of extensions & hairstyle which came out so brilliantly! Corri is also great! Love getting my hair done here, the vibe is cosy, personal and you will not be disappointed with the work these magicians do on your hair!

    Charu

  • Corri did a fantastic job with my haircut and color! She was very friendly and listened carefully to what I wanted. The results are amazing. The salon itself is welcoming and nice, adding to the overall great experience. I highly recommend Corri to anyone looking for a skilled hairdresser.

    Olga

  • A very beautiful discovery! Living in JVC but not used to going to the hairdresser in this area, today I didn’t have time to go elsewhere. I chose this salon by chance and what a surprise! Rachel clearly understood what I wanted and knew how to take care of my long and thick Mediterranean hair, thanks again to her. There is nothing to complain about, the cut and color are perfect. In addition, the interior of the salon is clean, elegant. Always On Show has gained a new customer!

    Sonia

  • Thank you Corri! Every time you touch my hair it grows fuller and longer! Service is always amazing!

    Kathy

  • Finally a saloon that I can go to with pleasure. I’ve lived in UAE for almost 14 years and in the first 10 I used to wait to go home to cut my hair. Being a bit impractical, I started trying different places and I am so glad I found Rachel. She was so nice and reassuring, very polite and no unnecessary comments. Thank you, Rachel, I look forward to my next visit!

    Ina

  • Great experience from the beginning to the end. Everyone were very friendly yet very professional. Rachel is so talented and knowledgeable. It’s a pleasure do use her salon because everything is done as per client’s requirements (mine ;)) Salon is clean and well maintained. Absolutely loved every small detail. I got even head massage while my hair was washed.

    Anastasiya

  • Corri did a fab job on my hair, very happy with my results she listened to what I wanted and will definitely be going back. Great hair studio in JVC thank you

    Kelly

  • Rachel is my go to person for the best quality hair service, I usually get a colour/ treatment and blowdry. I always leave feeling like a new women! Her new stunning studio mirrors her personality and creativity! I highly recommend visiting if you want to experience a relaxed environment, friendly team and a results driven hair service.

    Hayley

  • Thank you Corri! When I first move to Dubai, I was afraid of getting a new hairdresser. I’m very picky with my hair and it’s such an important part of my look, but with Corri, all those fears went away! She is an amazing stylist and colourist! You can rest your highlights and haircuts with this amazing artist. Thank you Corri for taking my fears away. Corri is a fantastic professional and couldn’t have found better hands to trust my hair

    Isi

  • Very happy with my experience at Always On Show with Corri! I went in for balayage and a trim, and I couldn't be happier with the results. Corri's expertise truly shines through in her work. The salon atmosphere was welcoming, and Corri's professionalism made the entire appointment enjoyable. Highly recommend!

    Vanessa

  • I booked a blow dry with Always on Show. What an amazing experience!! Rachel is such a warm an inviting person, I felt right at home. The products they use is brilliant, specially the Marula Oil, which worked great on my fine hair. I can definitely recommend Always on Show to anybody who is looking to turn their hair appointment into a relaxing outing and not just an appointment.

    Elize

  • Rachel has been doing my hair for over 2 years now and she is fantastic with all the colors. Her work is impeccable and she never ever disappoints! Also the salon is easily accessible, with parking space and has such a cosy vibe to it. Highly recommended!

    Mayada

  • Absolutely top class service and treatments from the lovely and highly skilled Rachel who I have already trusted to work wonders with my hair for over a decade. I’ve never once been disappointed. This new salon is a dream. Comfortable, classy, convenient location and friendly warm vibes. Thank you Rachel.

    Jane

  • This is a lovely new salon and Rachel did a fantastic job. I went in feeling like an old, middle aged woman, and she made me feel like I dropped 10 years! Will definitely be back. Colour (roots & highlights) were fab - Rachel is great working with blonde hair.

    Justine

  • This is an absolute gem of a place. Rachel has created the nicest space and everything from the detailed consultation through to the precision cut was amazing. I needed a massive cut after wearing my hair in a mum bun since 2021. I love my new long blunt bob and will be back at the salon soon to sort out my colour! Thank you thank you Rachel!

    Tryph

  • Rachel is such a fantastic hair dresser, she is professional, attentive and an all round lovely person. I had a great experience here and received the best blow dry I’ve had in Dubai by far! Can’t recommend enough

    Imogen

  • My wife was absolutely delighted with the advice, creativity and execution of this professional hair saloon. The saloon is characterised in particular for the high-end products and materials used and a heavenly head massage as finish. My recommendation for Dubai.

    Victor

Our Team


At Always On Show, we believe in the transformative power of style and colour. Our team of expert stylists are dedicated to crafting personalised experiences that not only elevate your look but also empower you with the confidence you deserve.

Explore our team page to learn more about the experts who will bring your vision to life.